Netflix seeking to conquer the Kenyan Market
Netflix, a leading streaming service for TV shows and movies for internet-connected devices; is seeking to expand its market share in Kenya.
The Netflix company is working with telco operators such as Vodacom, to offer the streaming services to its subscribers with easier payment via mobile money transfer.
Netflix monthly Plans in Kenya range from Ksh 700 to Ksh 1,200.
Some of the challenges hindering its expansion in the African market include: expensive internet, slow speed, poor payments as well as less internet coverage.
For instance, credit card penetration is low in the continent, but linking up with local telcos with mobile payment platforms is providing an alternative solution.
Safaricom’s Mpesa stands to benefit big-time due to its vast market share and vast network base in the country.
Additionally, the Netflix firm is working to provide wi-fi downloads for offline videos instead of the users streaming via mobile data.
The other challenge is the pay-TV market that’s majorly dominated by the competitor Multichoice; who offer similar product Showmax – a streaming service, just like Netflix’s